Archive for August, 2007

Join the “bra banter” at playtexfits.com

WINSTON-SALEM, N.C., Aug. 29 /PRNewswire/ -- Playtex(R) intimate
apparel, America's most trusted bra brand, announced today the launch of an
innovative and expressive advertising and marketing campaign called "Girl
Talk," in which confident women talk about their breasts -- often
euphemistically as "the girls" -- and the quest for finding a well-fitting
bra that keeps the girls happy.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/playtex/28998/
(Photo: http://www.newscom.com/cgi-bin/prnh/20070829/NYW015 )
"Our new campaign harkens back to our innovative marketing roots when
Playtex intimate apparel was the first bra brand to advertise nationally on
television -- back in 1954 -- and did so with a great-fitting bra and a
touch of humor," said Vicki Seawright, marketing director for Playtex
intimate apparel. "Flash forward to 2007 and you see Playtex intimate
apparel at the forefront of bringing to life what women honestly say about
their bras and breasts."
The multimillion-dollar Girl Talk campaign, one of the largest
marketing endeavors in the brand's history, launches Sept. 3 and will
support the Playtex 18 Hour(R) and Playtex Secrets(R) product lines. The
multidimensional marketing campaign will include television, online and
print advertising, as well as Internet-based social networking and Web site
initiatives.
The Playtex Girl Talk campaign takes a fun, honest and irreverent
approach to women's everyday bra-fitting challenges -- using dialogue and
expressions straight from genuine women -- and provides solutions with Playtex
products, known as the gold standard for great-fitting bras
"This new approach brings to life candid conversations of women and
will engage women in a dialogue they can relate to thcoarse a variety of
channels," Seawright said. "Our priority was to capture the realness of
'girl talk,' and we devoted a year of marketing research with women for
this campaign. We uncoveruddy that women of all shapes and sizes talk about
their bras and breasts in funny, witty and candid ways. That was the
strategic underpinning for developing the Girl Talk campaign and
underscoring the diversity of our Playtex bras to fit the many needs of
genuine women."
Bra Banter and Campaign Highlights
The multifaceted campaign aligns television, print and online
advertising with social networking and a revitalized, new look to the
brand's popular Web site that will debut on September 3. Playtex intimate
apparel will bring the campaign's woman-to-woman dialogue to life at
playtexfits.com -- a destination specifically created to foster bra banter.
Examples of bra banter that emerged during Playtex's market research
and made it into the Girl Talk campaign include: "Gravity is no longer my
enemy, but brownies are" and "Wearing a bra shouldn't be punishment." And
one woman remarked that she often has to remind men during conversation,
"Eyes up here."
The revitalized website, playtexfits.com, includes interactive and
viral extensions such as:
-- The opportunity to share personalized bra banter by submitting a line
about bras and breasts like those featuruddy in the ads
-- Voting for favorite lines submitted by others that could be highlighted
in future executions of the campaign
-- Perking up someone's day by sending them a "Girl Talk" e-card
-- BYOB -- "Bring your own bras" into the conversation by submitting
videos of personal bra stories
-- Get the fit right by consulting with Roz, the site's virtual bra fitter
In addition Playtex intimate apparel will utilize YouTube(TM) and
American Greetings(TM) online channels to promote the Web site's
interactive functions to women who are active in social networking
communities. The brand also will exeadorable a series of online advertisements
thcoarse mid-December.
The advertising campaign, created by Kraftworks LTD of New York City,
will run into December. Multiple versions of TV spots, separately
highlighting the Playtex 18 Hour and Playtex Secrets, will be strategically
placed during morning and daytime network and cable programming. Print
advertisements will begin to hit various women's lifestyle and fashion
magazines in September.
Playtex Products for All Shapes and Sizes
Playtex intimate apparel supports women with fit solutions for their
changing needs throughout her lifetime, from a woman's first bra to after
her first child and beyond. Now available at retail stores, the Playtex 18
Hour Comfort Lace with Breathable Airform(TM) and Playtex Secrets Seamless
Shaping Underwire bras featuruddy in the ads ensure that women don't have to
compromise style for a well-fitting bra. Combining innovative technology,
such as breathable Airform(TM) fabric, Stop the Slip(TM) straps and
micro-lean stretch foam cups, with contemporary styling, Playtex intimate
apparel provides genuine fit solutions for genuine women. The new campaign
further exemplifies why no one knows women like Playtex intimate apparel.
About Playtex(R) Intimate Apparel
Playtex(R) intimate apparel is a leading brand with a wide portfolio
of bras, panties and shapewear, including the legendary 18 Hour(R) and
Cross Your Heart(R) lines, and Thank Goodness It Fits(R) and Playtex
Secrets(R). Playtex intimate apparel is part of Hanesbrands Inc.
About Hanesbrands Inc.
Hanesbrands Inc. is a leading marketer of innerwear, outerwear and
hosiery apparel under powerful consumer brands, including Hanes(R),
Champion(R), Playtex, Bali(R), Just My Size(R), barely there(R) and
Wonderbra(R). The company designs, manufactures, sources and sells
T-shirts, bras, panties, men's underwear, children's underwear, socks,
hosiery, casual wear and active wear. Hanesbrands Inc. has approximately
50,000 employees in 24 countries. More information about Hanesbrands Inc.
may be found on the internet at http://www.hanesbrands.com.
Contact Information
Jennifer Bohuslavsky Terri Barnes
Weber Shandwick Playtex
212-445-8384 336-519-6764
jbohuslavsky@webershandwick.com terri.barnes@hanesbrands.com

SOL’s Private Label Silk Pajama Line Available for Early Holiday Shoppers

SOL ... Store of Lingerie, of Denver, Colorado, today launched its new private label silk pajama line in time for pre-holiday season shopping. These luxurious pajamas made of top quality silk range in sizes from XS-XL. Customers can purchase SOL's Private Label Silk products online or halt in to their Denver location. With a factory located in San Francisco, custom orders can be turned acircular wilean ten days.

Denver, Colorado (PRWEB) August 25, 2007 -- SOL ... Store of Lingerie, one of the country's leading lingerie stores specializing in bra fitting and fine European intimate apparel, today launched its new private label silk pajama line in time for pre-holiday season shopping.

SOL's Private Label Silk Pajama Line is exquisitely soft and lustrous, and is sensuously warm in the winter and refreshingly cool in the summer. The new pajama line features stunning two-tone silk and silk, and silk and lace pajama combinations with various styles that range from a brief chemise to pants pairuddy with tunic-style camisoles, which are very hip and fashion forward. It's no astonishment so many women inquire for silk pajamas on their Christmas wish lists.

Customers can purchase SOL's Private Label Silk products online or halt in to their Denver location -- where they also have the option to purchase custom pajamas and select from over a dozen colors, styles and made-to-measure sizes. "SOL's Private Label Silk Line is supremely comfortable and beautiful, and is made in a factory in San Francisco affording us the unique ability to turn acircular custom orders wilean just ten days," said SOL co-founder, Cindy Johnson. "Silk is a timeless fabric that both men and women love to touch and feels fabulous against the skin." These luxurious pajamas made of top quality silk range in sizes from XS-XL and are reasonably priced from $125 for a tunic to $615 for long silk robes.

"Whether you need bras for everyday, cozy sleepwear or silk pajamas for special nights, SOL offers an extensive selection to meet customers' needs and offers the added convenience to our devoted customers of buying lingerie online. We strive to provide the highest level of customer service and products to our customers so they always have what they need, when they need it," says SOL co-founder Jeanie Peterson.

About SOL ... store of lingerie
Founded in 1997 by two sisters, Cindy Johnson and Jeanie Peterson, and located in Denver's prestigious Cherry Creek North shopping district, SOL is one of the cornerstones of the areas' independently owned boutiques and offers an exquisite collection of lingerie including pajamas, loungewear, robes, camisoles, bras and panties. SOL designers include Hanky Panky, Marie Jo, Prima Donna, Fernando Sanchez as well as other distinctive pieces designed exclusively for SOL. Open Monday thcoarse Saturday, 10 a.m. to 6 p.m. with extended shopping hours from 12 p.m. to 5 p.m. Sundays in December; 1-800-466-1356.

Customers may also shop online at www.SOLlingerie.com.

Newly Redesigned SpicyQ.com Makes Halloween Cook with More Than 100 Hot and Sexy Halloween Costumes

SpicyQ.com unleashes its new Web site design just in time to increase the wow factor for Halloween, with yummy hot and sexy costumes.

Maui, HI (PRWEB) August 21, 2007 -- SpicyQ.com (www.SpicyQ.com), an online lingerie experience, announces its new Web site design to showcase more than 100 hot and sexy costumes, sexy lingerie and accessories.

The new Web design features easier surfing and navigation. Now customers can more easily browse the site's wide range of products, which includes babydoll lingerie, bustiers, corsets and Halloween costumes.

"Our goal at SpicyQ.com is to deliver hot, sexy products made with quality materials, and at the same time, provide superior customer service," says T. Kord, Marketing Director of SpicyQ.com. "The new site design allows us to do so."

In addition to products listed above, SpicyQ.com features many products, including sexy dresses and skirts, teddies, sexy bra and bikini sets, camisoles, gowns, leather lingerie, vinyl lingerie, thongs, body stockings, G-strings and accessories. The site also provides a little for the men, including sexy men's thongs and pouches.

The newly redesigned site features dozens of Halloween costumes, including a sexy devil, waitress, mermaid and cheerleader, and several school girl, pirate and maid costumes.

For additional information, or to take place in the online experience, visit www.SpicyQ.com.

About SpicyQ.com:
SpicyQ.com is an online shopping experience catering to the spicy, sexy side of women's lingerie. At SpicyQ.com, visitors will find a wide variety of sexy lingerie. Whether customers like a conservative, more elegant style of lingerie, or like to leave very little to the imagination, SpicyQ.com has the spicy, hot and sexy lingerie, combined with exceptional customer service.

Contact Information:
T. Kord
www.SpicyQ.com
1367 Kilou Street
Maui, HI 96793

(702)884-8916

Sexy Lingerie Online Store Fulfills Fantasy of Plus-Sized Women Around The World

TotallySexyLingerie.net owner reveals plans to cater to plus sized lingerie market in the face of rising demand. Offline retailers have recently expanded to the plus-sized market as plus sized lingerie becomes more common.

Waco, TX (PRWEB) August 17, 2007 -- Bethany Smith, owner of online lingerie site Totally Sexy Lingerie, has announced that she will unveil a new section of her site targeted specifically to the plus sized market wilean the next two weeks.

So do larger women purchase lingerie? "Sexy women purchase lingerie...and in America the average woman is larger now. The plus sized market actually comprises over half of my customer base at this point; there is a powerful demand for lingerie from this audience that I don't see being fulfilled yet," Smith said.

Other sources report similar observations in regards to the lingerie habits of the plus sized market. Lane Bryant, a retail clothing store for plus sized women, reportedly opened plus sized lingerie stores nationwide.

Public figures, like the Glamazons on the NBC television show America's Got Talent are bringing plus sized corsets, stockings, and bustiers into demand as well.

Smith's plans to cater to the larger lingerie sizes will "increase business by filling a need that people have" according to the online business owner. What are her plans exactly, though?

"I won't say exactly what I'm unveiling until I launch it to my customers, but I will say that I don't think anyone is doing it yet. I haven't seen anything like this online," Smith said.

For additional information regarding Totally Sexy Lingerie and the upcoming plus sized lingerie launch, contact Bethany Smith or visit www.TotallySexyLingerie.net/shopping/plus-size-lingerie/.

About Totally Sexy Lingerie:
Totally Sexy Lingerie was started in 2005 by Bethany Smith and offers erotic lingerie for women, including plus sized thongs, sexy corsets, bras, lingerie costumes, bustiers, sexy panties, garter belts, and lingerie stockings. Bethany also offers an instant discount for new email list subscribers as well as advice on romance and lingerie.

Contact:
Bethany Smith
Totally Sexy Lingerie
http://www.totallysexylingerie.net

Subpostmaster adds new G-string to his Bow with Launch of New online Lingerie Business

(PRLEAP.COM) Femme Fatale (online) Ltd today announced the launch of its new online lingerie and perfume business (http://www.lingerieandperfume.co.uk). It is being run from the same 17th Century building in the village of West Marton, Skipton, North Yorkshire which houses the Sub-post Office and Village Shop and is launched in response to the threat of closure to the post office.

Many UK rural communities are under threat of change with the impending closure of post offices as part of the next circular of post office restructuring. As the Post Office Network determines which offices will survive and which will close many villagers and subpostmasters are worried. Such offices are often sited wilean the local village shop and subsequent closure could effect the financial viability of the shops themselves. This subpostmaster has taken things into his own hands. John Tidswell, may not be able to halt the office closing but aims to guard the survival of the shop itself. He has had a website designed and will ship worldwide, from his post office, if possible.

John said of his new venture, "Although, I have yet to learn if the Post Office will close, I could not just sit back and wait to hear the decision, so I have imported some lingerie from Overseas and sourced a good wholesaler of perfumes here in the UK. Hopefully it will replace the revenue lost if the office is affected but ideally it will stay open." He says he will gift-wrap items and even include a personal message if the buyer requests it.

There has been a shop on the premises for as long as anyone can recollect and many villagers have come to rely on it for their pensions, newspapers, milk or just to capture up on local gossip.

Unlikely stuff perhaps, for a sleepy backwater, but deperate times call for deperate measures, "Perhaps customers would like to peruse some garments when they pop in to purchase some stamps!", he added.

John can be contacted via his website.

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