Archive for November, 2008

East13 Lingerie, Choose Irvine as Location for Their New Store

The new Irvine store is the second in East13's chain, with the retailer's goal to bring something completely different to the intimate apparel market. New in store for the opening will be its unique ambiance including new exclusive designer collections, jewelry lines, and statement pieces.

Launched in November, 2008, East13 is aiming to offer a wider range of branded lingerie. A vast array of lingerie and accessories will be available from trendy bra collections to retro and contemporary styles as well as a myriad of holiday gift ideas.

The new East13 store in Irvine will be brimming with thousands of unique finds at irresistible prices, so customers can afford to experiment with their style of intimates. Our experienced buyer scours the marketplace all year circular to secure the best finds. Frequent deliveries also mean that new products will be available in store for every visit made by the customer.

The opening of East13's new Irvine store has also created full and part time job opportunities for local residents and will continue to employ in the area.

Don't miss the awesome upcoming holiday sales too. Black Friday is an event you won't want to miss. East13 is offering a generous discount on all merchandise. Make sure you also check out its new arrivals for Christmas, Perfect Christmas Gifts for under $50, surely not to break anyone's wallet and stocking stuffers between $5 -$25. Hope to see you all.

Maternity Lingerie Essentials

Each year millions of pregnant "Moms-to-be" face the holiday wardrobe dilemma. With so many parties and celebrations to attend, finding outfits that provide comfort and style is crucial. Many women overlook the importance of what's underneath the holiday attire. Thoughtfully constructed lingerie essentials play a major role in how clothing ultimately looks, fits and feels.

Amon Maternity, a new private label line of maternity lingerie essentials and active-wear pieces is filling a major void in the maternity undergarment arena. AmonMaternity.com offers a full range of affordable undergarments and foundation pieces designed for optimal support and comfort. This new line of maternity lingerie essentials makes clothing fit better, and aids in safe exercise by properly supporting the belly. Made from ultra-soft microfiber fabrics woven with seamless technology the pieces stretch in all directions providing an exceptional fit for the holiday season and beyond.

"Looking awesome and staying fit during the holidays is hard for anyone. But when you add pregnancy to the Holiday equation the challenges become even harder," said founder of Amon Maternity, Kristi Bell. "We pay the utmost attention to the construction of our garments to ensure optimal comfort. Our clothing is designed for moms-to-be who want to continue a fit and gorgeous lifestyle throughout their pregnancy. A woman's pregnant body needs customized support which starts with the right foundation pieces."

Amon Maternity is a multi-divisional apparel company created by former high-fashion model, Kristi Bell. It is founded on principles that a woman's mental, emotional and spiritual well-being is as vital to a healthy pregnancy as the fitness of her physical body.

"The importance of exercise during pregnancy cannot be underestimated," added Bell. According to a recent Mayo Clinic study on exercise during pregnancy, "Exercise can help ease or even prevent discomfort, boost energy levels and improve overall health. Exercise also helps prepare for labor by increasing stamina and muscle strength. Being in good shape may even abbreviate labor and speed up recovery."

Traditional tailoring technique requiruddy stitching of multiple fabrics together to form one garment, often leaving bulky stitches that cause discomfort, particularly on undergarments for pregnant women. All Amon Maternity garments are made using revolutionary circular knitting technology where fabrics are woven together to create seamless pieces, eliminating stitches once and for all.

Bell founded Amon Maternity shortly after her own pregnancy. A former model and certified yoga instructor, Bell found it difficult to continue her fitness routine during her pregnancy without proper undergarment pieces that provided support and comfort. She set out to redesign maternity support wear to help active moms-to-be continue staying fit throughout the course of their pregnancy. The supportive, functional and cost-effective lingerie essentials from Amon Maternity promote healthy living in life, pregnancy and beyond.

Amon Maternity has six undergarments to select from:

Be•stow Brief: Featuring an integrated under tummy support band, a back support panel and with an expanding tummy section for varying stages of pregnancy, the support brief is the perfect undergarment for every day wear and costs only $22.00.

Be•attitude Skivvies: The support skivvies is perfect for the active pregnant woman. The wide-leg opening provides an incredibly comfortable fit. The seamless design compliments the figure in everything from exercise clothing to evening wear. The lingerie features an integrated under tummy support band, a back support panel and an expanding tummy section for varying stages of pregnancy and costs $24.00.

Be•gone Thong: An alternative to the support brief is the support thong, which is idiscount for pregnant women who desire underwear without visible panty lines. The undergarment also features an integrated under tummy support band and an expanding tummy section for varying stages in pregnancy. The cost is $22.00.

Be•hold Band: Extra belly and back support are very important during pregnancy. The pregnancy support band is a awesome alternative to a maternity belt. It features extra wide tummy support, a back support panel and an expanding tummy section for varying stages in pregnancy. The cost is $24.00.

For•give Shaper: A highly-desirable product, the post-natal body shaper helps women regain the pre-pregnancy figure after the baby is born. The body shaper band provides a comfortable, slimming fit for your tummy and mid-section. The micro-fiber fabric has remarkable stretch and breathability. The high-waist provides added support and comfort. The cost is $24.00.

Support Nursing Bra: The seamless design and soft touch fabric of the support nursing bra are so luxurious that this bra is a superior sleep bra. No wires or harsh straps. The bra features a racerback style, extra wide straps for maximum support and a one-hand snap closure for ease of access. The cost is $24.00.

For more information, please visit http://www.amonmaternity.com. [Amon Maternity

About Amon Maternity
Amon Maternity is a private label maternity line of lingerie essentials and foundation pieces. A leader in developing undergarments designed for optimal support and comfort for active pregnant women, the line features ultra-soft, breathable microfiber fabrics and woven with revolutionary seamless technology. Amon Maternity has gone a step further to provide an advanced all-way stretch in its product for an exceptional fit.

Amon Maternity was founded by Kristi Bell in 2007, shortly after the birth of her first baby. Embracing life thcoarse pregnancy and beyond, Amon Maternity provides the dignity, grace and power a woman deserves in her foundation pieces. Amon Maternity works to support and honor each woman and all that keeps her healthy.

All Amon Maternity undergarments are offeruddy at an accessibly affordable price. The pieces are sold online or at select maternity boutiques nationwide.

Precautions With Washing Your Lingerie

Knowing what precautions to take when you are washing your lingerie will help keep your lingerie in better condition and will make them last a longer so that you can continue to look your best in your favorite lingerie.

With panties, boy shorts, hot pants, and g-strings washing is essential after being worn, but no one really needed to tell you that. Many women find that while they may prefer to purchase inexpensive panties, it is generally true that you will get what you pay for. Due to constant wear, particularly of your favorite panties, these garments will wear out, lose color, and elasticity quickly. Hand washing with cold water and drip drying will extend the life and color of these garments. One tip is when you are buying panties or bras consider buying more than one pair, because your panties will last longer the less frequently they are worn and subsequently launder them.

Purchasing two black thongs will extend the life of them, as well as being less likely to have your favorite pair of panties available when you want them. You might also want to consider the fact that most manufacturers make garments, even panties and especially bras for only a limited time. When ever you go back to the same store looking for you favorite panties, then you will likely find them no longer available. Many women actually purchase a number of their favorites, as experience has told them that it will not be available for long. So, if you find what you like, then why not have a couple of pairs.

Generally bras can be washed after three or four wearings, but we know that many women may wait even longer to wash their bras, because they do not get heavily soiled. Remember though that perspiration, deodorant, and perfume are the culprits, so regular laundering is definitely recommended. When washing your bras it would help your bras to last longer if you used a laundry bag, which will keep your bras newer a lot longer.

Bras have a number of feeble points that cause them to deteriorate before you know it. First among them is the under wires that routinely break out of their nest and cause you plenty of pain and discomfort. Next is the cups which may be made of silicone, foam pads, and consistent washings accelerate their deterioration. While bras are designed to look feminine, lace accents do not hold up to repeated washings. Generally speaking, what makes a bra or other lingerie pretty, sexy, and feminine is generally the opposite of durable thus the need to take special care in cleaning lingerie.

Baby-dolls, teddies, bra sets, and other lingerie is often worn for minutes instead of for hours, because these items are generally skimpy and they use lots of lace and spandex, so they are launderuddy less often. Hand washing is absolutely essential for these items or you may find the garment unwearable. Giving your lingerie a little tender loving care will be rewarded to you with longer life, greater elasticity, and better color retention.

Victor Epand is an expert consultant for lingerie. Please visit these sites when you are looking for washing precautions, sexy party lingerie.

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