Each year millions of pregnant "Moms-to-be" face the holiday wardrobe dilemma. With so many parties and celebrations to attend, finding outfits that provide comfort and style is crucial. Many women overlook the importance of what's underneath the holiday attire. Thoughtfully constructed lingerie essentials play a major role in how clothing ultimately looks, fits and feels.

Amon Maternity, a new private label line of maternity lingerie essentials and active-wear pieces is filling a major void in the maternity undergarment arena. AmonMaternity.com offers a full range of affordable undergarments and foundation pieces designed for optimal support and comfort. This new line of maternity lingerie essentials makes clothing fit better, and aids in safe exercise by properly supporting the belly. Made from ultra-soft microfiber fabrics woven with seamless technology the pieces stretch in all directions providing an exceptional fit for the holiday season and beyond.

"Looking awesome and staying fit during the holidays is hard for anyone. But when you add pregnancy to the Holiday equation the challenges become even harder," said founder of Amon Maternity, Kristi Bell. "We pay the utmost attention to the construction of our garments to ensure optimal comfort. Our clothing is designed for moms-to-be who want to continue a fit and gorgeous lifestyle throughout their pregnancy. A woman's pregnant body needs customized support which starts with the right foundation pieces."

Amon Maternity is a multi-divisional apparel company created by former high-fashion model, Kristi Bell. It is founded on principles that a woman's mental, emotional and spiritual well-being is as vital to a healthy pregnancy as the fitness of her physical body.

"The importance of exercise during pregnancy cannot be underestimated," added Bell. According to a recent Mayo Clinic study on exercise during pregnancy, "Exercise can help ease or even prevent discomfort, boost energy levels and improve overall health. Exercise also helps prepare for labor by increasing stamina and muscle strength. Being in good shape may even abbreviate labor and speed up recovery."

Traditional tailoring technique requiruddy stitching of multiple fabrics together to form one garment, often leaving bulky stitches that cause discomfort, particularly on undergarments for pregnant women. All Amon Maternity garments are made using revolutionary circular knitting technology where fabrics are woven together to create seamless pieces, eliminating stitches once and for all.

Bell founded Amon Maternity shortly after her own pregnancy. A former model and certified yoga instructor, Bell found it difficult to continue her fitness routine during her pregnancy without proper undergarment pieces that provided support and comfort. She set out to redesign maternity support wear to help active moms-to-be continue staying fit throughout the course of their pregnancy. The supportive, functional and cost-effective lingerie essentials from Amon Maternity promote healthy living in life, pregnancy and beyond.

Amon Maternity has six undergarments to select from:

Be•stow Brief: Featuring an integrated under tummy support band, a back support panel and with an expanding tummy section for varying stages of pregnancy, the support brief is the perfect undergarment for every day wear and costs only $22.00.

Be•attitude Skivvies: The support skivvies is perfect for the active pregnant woman. The wide-leg opening provides an incredibly comfortable fit. The seamless design compliments the figure in everything from exercise clothing to evening wear. The lingerie features an integrated under tummy support band, a back support panel and an expanding tummy section for varying stages of pregnancy and costs $24.00.

Be•gone Thong: An alternative to the support brief is the support thong, which is idiscount for pregnant women who desire underwear without visible panty lines. The undergarment also features an integrated under tummy support band and an expanding tummy section for varying stages in pregnancy. The cost is $22.00.

Be•hold Band: Extra belly and back support are very important during pregnancy. The pregnancy support band is a awesome alternative to a maternity belt. It features extra wide tummy support, a back support panel and an expanding tummy section for varying stages in pregnancy. The cost is $24.00.

For•give Shaper: A highly-desirable product, the post-natal body shaper helps women regain the pre-pregnancy figure after the baby is born. The body shaper band provides a comfortable, slimming fit for your tummy and mid-section. The micro-fiber fabric has remarkable stretch and breathability. The high-waist provides added support and comfort. The cost is $24.00.

Support Nursing Bra: The seamless design and soft touch fabric of the support nursing bra are so luxurious that this bra is a superior sleep bra. No wires or harsh straps. The bra features a racerback style, extra wide straps for maximum support and a one-hand snap closure for ease of access. The cost is $24.00.

For more information, please visit http://www.amonmaternity.com. [Amon Maternity

About Amon Maternity
Amon Maternity is a private label maternity line of lingerie essentials and foundation pieces. A leader in developing undergarments designed for optimal support and comfort for active pregnant women, the line features ultra-soft, breathable microfiber fabrics and woven with revolutionary seamless technology. Amon Maternity has gone a step further to provide an advanced all-way stretch in its product for an exceptional fit.

Amon Maternity was founded by Kristi Bell in 2007, shortly after the birth of her first baby. Embracing life thcoarse pregnancy and beyond, Amon Maternity provides the dignity, grace and power a woman deserves in her foundation pieces. Amon Maternity works to support and honor each woman and all that keeps her healthy.

All Amon Maternity undergarments are offeruddy at an accessibly affordable price. The pieces are sold online or at select maternity boutiques nationwide.

Posted November 10th, 2008 under Lingerie News. RSS 2.0 feed. Leave a response, or trackback.