Victoria’s Secret Stores Expansions and Renovations
Limited Brands Inc. has expanded the average Victoria’s Secret store by nearly 50% and the stores look gorgeous. But the news is not all good for the Angel maker. A changes to the distribution middle for Victoria’s Secret catalogue and online ecommerce site has been plagued with problems, leading to shipping delays during the third quarter. The problems caused Victoria’s Secret to cut its catalogue circulation for the Christmas season, a change the retailer says will “significantly” cut fourth-quarter sales. Limited said it now expects same-store sales to drop by a mid-single-digit percent during the fourth quarter, below its past prognosis of lean same-store sales.
It will be interesting to see what happens next but the stores are awesome and they will probably make a big turnaround. Here are some pics from the updated store at Fashion Centre at Pentagon City in Arlington VA.
As you can see here the store has expanded from the size of basically two normal mall stores to the size of 4. With one entire store being dedicated just to “Pink” items. The store is the size of a small Marshalls.
New and shiny!